Your Algorithm Sucks Because Everything Is for Sale

Being on the business side of media has ruined social media for me.

Every time I scroll through Twitter or TikTok, all I see is paid posts.

🔥 A viral restaurant review? Probably paid for.
🔥 Some feel-good news story? Probably paid for.
🔥 That “authentic” thread on how someone made $100K in 3 months? You guessed it—probably paid for.

I can’t unsee it.

Every time someone says,
"This is the best Indian food I’ve had since my grandma brought her recipes from the motherland!"

I don’t think, "Damn, I gotta check that spot out."

I think, "Who cut the check for this?"

The Death of Authenticity in Content

Social media was supposed to democratize information.

Instead, we’ve commodified it.

Your algorithm isn’t curated for your interests. It’s curated for ad dollars.

The news you read, the music you hear, the food you try—it’s all been bought and paid for before it even reaches you.

We’re seeing a shift away from these platforms because people can feel it.

It’s not real anymore.

Payola Never Left—It Just Evolved

Back in the day, payola was when artists paid radio stations to spin their records.

It was eventually outlawed in its traditional form.

But today? Payola is stronger than ever.

I see it happening with my own podcast.

People hit me up, asking me to cover certain topics, review their songs, or push their narratives.

And that’s just me—a single creator.

Now imagine every major account, every trending topic, every viral moment on your algorithm.

How much of it is real engagement, and how much of it is just well-funded manipulation?

Media Used to Inform. Now It’s Just Selling to You.

We’ve ruined content and media because there’s a check behind everything.

And where is this the most dangerous? News.

NYTimes, CNN, Fox News—even the old institutions are slaves to the dollar now.

They don’t care if something is factual.

They care if it gets clicks so their advertisers stay happy.

Media isn’t about truth anymore.

It’s about monetization.

And until that changes, your algorithm will keep sucking.

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