TOP OF FUNNEL SALES

I always ask people what it feels like to hit an inflection point.

Some say it creeps up on you.
Some say it’s all hindsight.
Some don’t even realize they’re in it until way later.
But me?

I believe in it.
Not some overnight myth.
But a real shift. When all the trenches start paying off.
That belief’s what keeps me going.

This week’s episode w/ Zareefa Ahmed feels like one of those moments.
If you haven’t seen it yet—go watch it. It’s a masterclass in branding, growth, and creator mindset.
But this drop wasn’t just a good episode—it was strategic.

And I wanted to document what it’s doing while it’s happening.
Not in a recap.
Not in a case study.

In motion.

📊 3 Days Post-Drop: What We’re Seeing

Instagram:
→ 2 clips at 500k+ views combined
TikTok:
→ One clip at 220k
→ Same clip on Z’s account at 68k
→ That one clip = 940+ new TikTok followers
YouTube:
→ Longform at 1.4k
→ Shorts at 20k

Those numbers aren’t crazy on their own.
But how they’re moving is what has me watching like a hawk.

💡 YouTube Traffic Breakdown

• 30% of views came from external

• 27% came from channel pages
  → People are finding this on purpose
  → Click-through is at 15%
  → Watch time is our best ever

And we haven’t even hit YouTube’s homepage algorithm yet.
So yeah… I’m calling my shot.
I think we clear Z’s last episode (~20k views).
If I’m wrong, I’m wrong.
If I’m right?
This gon age fly.

🛠️ How We Got Here (Not By Luck)

I treated this like a real drop.

• I AB tested thumbnails + titles

• I worked with multiple editors

• I edited it myself too

• Me and Z ran the intro back six times

• We synced post times across platforms

• We built every clip around clear intent: teach + entertain + elevate

We didn’t post and hope.
We built infrastructure.
We moved with pressure.

🧠 Podcasts Are Informational Art

But they’re also top of funnel.

Most folks treat content like it’s separate from business.
I see them as the same thing.
This podcast? This drop? These clips?

→ They’re all top-of-funnel media assets
→ They’re educational content and brand equity
→ They’re storytelling and growth strategy

💥 Scaling The Streamer Play

There’s a NEON clip where he says he spends $200k/month having clippers repost his stuff across 5+ pages.
That’s the level we’re talking.

Obviously I don’t have that budget.
But I’m testing that same play:

→ My page
→ Zareefa’s page
→ The Chai Collective page

All posting different edits.
Same podcast.
Different audiences.
And they’re all performing.

If I had more capital, I’d flood the zone with this strategy.

🎯 So Why Share This Now?

Because I believe this is the beginning of a bigger run.
I’m documenting this now—not when it’s viral.
Because if you really want to know how people grow, you gotta see how they move before the win.

We think this is going to keep compounding, so we’re calling our shot midway through the play.

That’s the insight.

Final takeaway:

If you’re building something right now:
Call your shot.
Work your shot.
Make content that teaches, moves, and scales.
Engage like it matters—because it does.
One of these drops is gonna change your life.
Until then?
Act like it already did.

PS:
If this helped or inspired you, reply and let me know what you’re working on.
Better yet—send me your most recent drop. Let’s build publicly.